Coke Music 24hr Session w/ Maroon 5
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Maroon 5 held a Coca-Cola Music 24hr Session where they were the first artists ever to write and record a brand new track while drawing on live inspiration from fans from around the world. The project was conceived by Wieden + Kennedy and Lexis PR, directed by Hellicar & Lewis and featured innovative technology that helped fans interact with the band while they were in the studio. Fans were asked to send in words, pictures and comments live to inspire the creation of the song. They also had the chance to ask questions of the band and help with critical decisions by voting for different options. Fans from over 139 countries took a virtual seat in the studio with the band lending their thoughts and inspirations through a Twitter feed that was projected onto the walls of the studio. My role was the broadcast, animation package that went out live with the various highlight edits. I also helped Pete Hellicar concept the initial designs during the early development period. |
Interactive Directors: Hellicar and Lewis |